Persona is a brand portfolio company that specializes in developing influencer-led products through strategic partnerships across the F&B and FMCG sectors. With access to an extensive supplier network, the company curates a diverse range of brands crafted to align with influencer personas and audience expectations, ensuring competitive positioning from day one.

Its mission is to empower influencers and celebrities by transforming personal identity into marketable products that thrive in high-demand consumer categories. Guided by a vision to revolutionize the brand landscape with standout concepts and innovative offerings, Persona aims to disrupt traditional markets, drive growth, and create memorable brand experiences that resonate locally and globally.